Eight years ago, Apple launched the iPhone that changed the way people use and see mobile phones. The era of smartphones had just started and Apple seemed to have the upper hand. However,Google became their closest rival after they unveiled Android, which generally gave consumers freedom to do things that could not be done with Apple phones. Since then the war between Apple vs Android phones has continued and the ongoing war is a lot more intense than it was before, thanks to the addition of Windows phone and a few more smartphone OS which have been developed over the years and have tried to eat the market share of both Android and iOS.
The Basis Of The War:
When the iPhone was launched, a lot of people complained about a very restricted environment given by Apple to their users. It was basically because iOS does not permit iPhones to connect to other Bluetooth devices unless they're from Apple and it does not allow you to get songs without iTunes, it does not allow and again, a user could not tweak the system to modify the phone to suit his preference. Looking at these downsides of the iPhone, Google came up with the idea of Android and their OS has been as free as it gets.
The Google Play Store is a friendly environment where even a new developer can dwell without having to spend a dime. That said, most people of whom majority are students preffer not want to spend a lot of money on their smartphones. They opt for Android phones. The coming into market of android came with it much needed change in the entire scope of the market, with the prime focus going to Apple and Google within a couple years since their products were launched.
The market war between these two giants also resulted in the elimination of Blackberry and Nokia from the market as they were not able to adapt adequately with the changing trends. Microsoft did not move into the mobile segment as soon as they would have wanted to, but being a major player in the OS market, Windows Mobile is another fierce competitor which is fast gaining popularity in this scenario, as per the statistics of a leading Mobile App Development Company.
Current War Status:
Though many reports say that Android may have won the war, many providers of iPhone App Development don't affirm to this. The reports presented by different companies differ from region to region and after analyzing all that is said carefully about the ongoing status of the war between users of iOS and Android, it is clear to see that the war has climaxed to a stalemate where about 78% of the iPhone users are being kept while 80% of the Android users are retained too. Windows and other brands with their own OS are not seeing any significant growth rate right now and the new users coming to Android and iPhone are mostly the ones who are migrating from Windows.
So, after about a decade intoApple vs Android phones war,we can finally say that the situation has become stagnant since there is no clear winner of this feud. We can expect to see a shift in the future if any of the platforms bring in a massive change, but for now, the war is a little cold and people are enjoying some peace and quiet.